What better day to celebrate International Beer Day than a hot day within the middle of summer, specifically August 5. Bartenders, friends, and beer drinkers all over will come together to celebrate and enjoy this drink on a day that has only been around since 2007. There is a growing number of International Beer Day celebrations, or you are able to effortlessly start up your own.
The Celebration of International Beer Day
Santa Cruz, California is where International Beer Day began. Checking with local breweries is a good place to start if you are looking for some place to celebrate this holiday. The easiest way to celebrate the holiday is to get together with your friends and drink beer.
Beer comes in all shapes and sizes for International Beer Day
Ever since mass distribution of beer began within the United States, beer consumed has been a light lager style. Microbreweries are putting that light lager style to shame and bringing into popularity more craft beers. The Brewers Association reported that craft beers made a 10 percent increase in sales in 2009. Within the very same report they also noted that there was a 2 percent decrease in national beer sales. One way to celebrate National Beer Day is to go outside of your norm and try some craft beers. Who knows you may really end up enjoying the flavor. Individuals are still experimenting with beer daily and continuously creating new flavors and types. So while the Brewer Association recognizes over 150 styles right now, you can expect that number to only increase.
Experiencing beer pairing this International Beer Day
With as many different types, styles and flavors of beer as you will find wine, beer pairing is rising in popularity. Sommeliers aren’t just for wine anymore, you will find many now specializing in beer. They can help you discover the perfect match for the meal you are preparing to eat. You do not necessarily need a beer expert, just keep in mind that a well-paired beer should cut, compliment and contrast your food. If you were to pay as much as $ 10 for a beer you are probably paying too much, making beer-pairing much more economical than wine-pairing. So go to your local brew shop, pick up a dozen new beers, and give your palate something new to enjoy on International Beer Day.